When the Lord Copies and Pastes

Instagram. A simple and easy to use app that’s grown to crazy heights in the past 6 years. There are still some faults that I wish could be changed within the app (like the ability to click links that are posted in the captions) but it’s a great way to stay connected with your friends and celebrities alike. And for the celebrities, it can be an easy way to become highly-criticized.

By today, most people have heard about Scott Disick’s Instagram “slip-up” where he was to write the caption under the picture he had to post at 4pm for Bootea. The caption, copied and pasted from an instructional email that Bootea sent to him, was caught by Twitter user @frankiegreek. Instead of just posting the caption that they had sent him, he posted the whole email:

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Photo by @frankiegreek on Twitter

Although the caption is fixed now, there are some lessons that we can learn from this as advertisers.

Looking at the situation, it’s hard to place blame on someone. The Bootea team made it clear of what the caption was to be. It seemed to be properly distinguished from the rest of the message, so it seems to be just an honest mistake on Scott’s end.

But what could Bootea have done differently to prevent this from happening?

One alternative (although it’s tedious) could have been two separate emails. One instructional email:

“Hi Scott!

The email to follow will have the caption for your Instagram post. Please post it at 4pm.

Thank you!”

And one email  with the subject of “Instagram Caption” that solely contains the caption:

“Keeping up with the summer workout routine with my morning @booteauk protein shake!”

By doing this, it’s harder to copy and paste the wrong thing. At the same time, it’s easier to distinguish what you really should be copy and pasting.

We have to remember that celebrities are busy too, and have many other things to worry about. Giving them an easy system to work with will not only help them out, but also save them from the “bad publicity” that this could potentially cause them.

One other thing they could have done was to send a quick reminder that he could schedule into his calendar. This would include the date, time, subject (saying what it’s for) and the message. It’s a simple alert that could have been sent to him by email. And with one click, it would be put into his calendar.

Of course the Bootea team probably didn’t anticipate that this would ever happen, but surely, they’ve learned from it. Hopefully some of these suggestions will help you, or others to eliminate the chance of this from happening. The easier we make it on our promoters, the easier it will be for us.

Do you have any other suggestions that could have prevented Lord Disick from this Instagram mishap? Let me know what you think about the whole situation!

When the Lord Copies and Pastes