The Virality of a BuzzFeed Post

As of yesterday, I went back on to BuzzFeed to test out some content. I am really interested in the whole “listicle” concept and what works and what doesn’t. I logged back on today to see not too much action on my post from yesterday. So as of today, I’ve written a new one.

Yesterday I wrote: “6 Unavoidable Feelings When Trying To Avoid Someone“. This has only racked up 11 views as of right now. Here’s a quick overview of the post:

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I’ve shared it through text, and Twitter. I was pretty happy to see that 11 people had actually taken the time to look at it. But I hope to be able to rack up more views as time goes on.

Today I wrote:  “10 Items You Can Buy To Annoy Your Coworkers“. Posted 44 minutes ago, it has so far only racked up 6 views. Here’s an overview:

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This has only been shared through Twitter (and now WordPress). I am hoping to have more success with this too.

All in all, I’ll keep updating the stats on my experiment. I would encourage you to share the articles if you like, and see if we can get the ball rolling.

So, if you’re interested in checking out my articles, here they are again:

6 Unavoidable Feelings When Trying To Avoid Someone

10 Items You Can Buy To Annoy Your Coworkers

(I also made a quiz in college on the Advertising industry if you’re interested in checking that out) R U Ready For The Advertising Industry?

If you’d like to check me out on social media, here are my handles:

Twitter: @BrxndyB

Instagram: @bthewriter

I’d love to hear if you’ve tried your hand at writing any BuzzFeed posts and your success stories. Let me know in the comments!

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The Virality of a BuzzFeed Post

The Many Snakes of Slither.io

It’s the reincarnation of Snake, that game that our parents used to play way back before we were even a thought in their mind. But now, we get to enjoy it in the form of slither.io, an addictive online multi-player game that has been revamped to make the game even more fun.

I’ve played this game. A lot actually. So much that I think that I have went through a transition of all of these types of players. There are some that you’ll hate, and there are some that you’ll love. You’ll have to try it out to see which player you are, and how to avoid being targeted by the other players in the game. Good luck, it’s a snake-eat-snake world out there.

1. The Trapper

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Photo by Lowtech Studios on the Google Play Store

This player feels no remorse in making you squirm and squeal as they trap you in their spinning terror of a body. If you’re smaller than them, but big enough to provide enough food in exchange for their risk of being killed accidentally, they will hunt you down. They’ll surround you. And once you’re surrounded, there’s no getting out. Unless they let you go. But this is pretty much a guarantee that you’re fresh meat.

(There’s also a trapper that traps the trapper. Your small position makes you more vulnerable to being trapped as well. But you’ll see this snake coming and have the chance to get out before it’s too late.)

2. The Follower

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Gif by freegameplanet.tumblr.com

This player has probably died an excessive amount of times on slither.io. They are most likely smaller snakes following larger ones to either, feed on their prey, or try to sneak attack the larger snakes. They are likely to get caught up in “feeding frenzies” where a large amount of snakes have disintegrated. The blood bath is caused by snakes hitting each other when struggling to eat the remains of the deceased snakes. Sounds pretty wild when it’s put that way, but that is really what it feels like. These snakes can be found in any high-volume areas on the map where they try to get big as quick as possible.

3. The Sneaky Snake

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Photo by otpsfloat.tumblr.com

You’ll find these players staying as far as possible from the hustle and bustle of the other slither.io inhabitants. They’re at the far sides of the map. Eating the sparse particles that appear and hoping for the occasional disintegrated snake, they stay away from the drama and try to eat enough to become more dominant before mustering up the confidence to move closer in on the map.

4. The Targeter

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Gif by freegameplanet.tumblr.com

This snake doesn’t care what size you are. It will do whatever it has to in order to take you out. These snakes typically stay close to you and act like they are hovering around and picking up food. Then before you know it, they take the plunge. They speed ahead of you and make you run into them. AVOID THESE SNAKES AT ALL COSTS. THEY REFUSE TO GIVE UP. You have been warned.

5. The Giants

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Photo by keatulie.tumblr.com

These guys are usually on the top of the leaderboard, or close to making it. They do whatever they can to avoid the little nub snakes that make useless attempts at killing them. They have technique, and you have to figure them out. They’ll turn into themselves, avoiding your measly attack. They’ll turn in front of you, killing you before you can even speed away. Be cautious when attacking these snakes, they are pros at catching their prey and staying on top.

6. The Scaredy-Snake

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Photo by septiceyeofjack.tumblr.com

This snake will hover around you, and when you try to kill it, it cowers off never to be seen again. These snakes are usually VERY small. They will make one attempt at killing you, but if they miss or you make an attempt at killing them they get away as fast as they can, often using up all of their speed powers.

Wouldn’t it be great if players used these nicknames for their snakes so that we didn’t have to figure out motives and tactics? Sure, but that’s all part of the fun. The nicknames, the gameplay and the players themselves give this game it’s sugar and spice, and make it addictive and fun.

By the way, if you see me around on the slither.io server, please don’t kill me. My username is usually “brandylovesfood22”. I’m usually pretty fearless on the server though. 🙂

Which snake are you? Which snake do you hate? Do you think you have all of these snakes figured out? Leave a comment below and let me know what you think!

The Many Snakes of Slither.io

What to do next?

Tiny and fragile. A little hand to hold. Sooner or later, we all will get old.

“What to do next?”

Young minds, and young hearts. Consumed by play. Oh, how do we put off the adolescent days?

“What to do next?”

They’re finally here! Let’s open a beer! What’s that drug? Should I feel fear?

“What to do next?”

Bombarded with questions. Irritated minds. Fresh out of college, but the future is blind.

“What to do next?”

A brand new start. Nobody knows the past. Get down to work, or the boss will kick your ass.

“What to do next?”

A place of your own. This one will do. And one more thing! I love you.

“What to do next?”

Is it time? It’s time. Oh, what a joy! Let’s wait, don’t tell! Is it a girl, or a boy?

“What to do next?”

Teaching and guiding. Are they ever smart! There is no way they’ll ever grow up to throw darts!

“What to do next?”

High in high school, isn’t that how it is? I never thought that would be my kids.

“What to do next?”

Off to college, they’ve finally found their way. Let’s hope they are prepared for what they have to pay.

“What to do next?”

It’s been a week, and still no call. Should we do it? We’re the parents, after all.

“What to do next?”

Their first job! Now we can relax. They’ll make their own money, and pay their own tax.

“What to do next?”

It’s about time! The kids came to visit. They brought their partners. They’re quite exquisite.

“What to do next?”

We’re finally retired! That’s pretty crazy. Remember when our parents used to call us lazy!

“What to do next?”

Hospital calling. It’s bad news they say. We need you to come here and meet us today.

“What to do next?”

They say that it’s serious, they say that I’m delirious. Should I be furious, I’m sure we can cure this.

“What to do next?”

Feeling alright, as the weeks pass. But the family, they’re like broken glass.

“What to do next?”

It’s come, it’s time. You’ll always be mine. Please stop crying. You’ll all be fine.

“What to do next?”

What is life without you, without me, without family? I know you’ll miss my smile, but be patient, and again, you’ll see.

“What to do next?”

When the grieving is done, and the battle has been won, there is only one thing that will lead you back to the fun: “What to do next?”

What to do next?

Is there anything Drake can’t perfect?

Views from the 6.

We’ve been hanging onto this one line since Drake confirmed that it was the name of his album in 2014. Since then, he has released If You’re Reading This It’s Too Late and What a Time To Be Alive alongside Future.

But now, we have a release date, a new album title, and a track list. Tomorrow, we’ll finally get to experience Drake’s highly-anticipated album, VIEWS. (On Apple Music, of course.)

What I loved most about waiting for VIEWS, is the way that Drake released everything little by little. He manually built up the anticipation. And he left a lot to the imagination along the way. As dreadful as it is to wait so long, it kept fans wanting more. By waiting that long we know that it will be of quality (As all of his work is).

Drake has a way of putting his magic touch on everything he does. I really admired his branding for VIEWS. From the name all the way down to the look and feel, I think that he nailed it.

Views.

Even though the name changed, he still stuck with Toronto. The ads and the cover both revolve around his hometown.

With a quick glance at these ads, you can tell that they follow the trend of Drake’s minimalist vibes. This works for Drake, and it works for the location. Torontonians know Drake. They don’t have to pull their phones out and Google “what is this views billboard for in toronto?” because they have already heard about it. Whether they follow Drake or not, they have at least minimal knowledge of what is going on.

The vibe this campaign gives off is so eerie in the most interesting way. Since it is so minimalist, there is not much explanation. So it’s left up to us, to interpret what it all means. And if there’s one thing people love doing, it’s speculating.

Photo from the-rap-addict.tumblr.com

This is my absolute favourite ad out of all of them. It reads “The 6 [god] is watching”. This goes on my list of things that I wish I had written. Out of all of the ads, this is the one that brings the most emotion for me. It almost makes you feel like there really is someone watching you. And it’s not in a “guardian angel” type of way. It’s in a “watch your back” type of way. And maybe that’s why he chose to release Summer Sixteen. Maybe it was meant to coincide with the advertising.

Drake Teasing 'Views from the 6' with Toronto Ad Campaign

Photo from instagram.com/champagnepapi

This ad is another one of my favourites. Mostly for the same reasons as above, but I also like that the album name is included in this one. The eyes are what gives it the same eerie feel. It works extremely well with the other ad.

Photo from twitter.com/drake

Onto the album cover. One of the last pieces to be revealed. Also one of my favourite pieces in the whole campaign. Drake, almost acting like the guardian angel of the 6, sits atop one of the most recognized symbols in Toronto – the CN Tower. Here, he has the best view of the 6. It seems to symbolize that he’s always watching (As the first ad states), and that he’ll be there whenever his city needs him in true vigilante fashion.

Trailer #1

Trailer #2

The Views trailers, (one of which was released today) seal the whole thing together. I love the way that the first trailer is put together. The combination of spoken words and clips works so well together. And it tells a story. A story that doesn’t make any sense now, but likely will once Views drops. And the second trailer is more mellow, but at the very end becomes more upbeat.

Every time I see a piece from this campaign I feel anticipation. And I get the feeling of a “Big Brother” watching over me. It’s the same feeling that  I get when I am watching an episode of Arrow, and I am anticipating what will come next. At the same time feeling like there is something totally different going on than what I think is happening. Something behind the scenes.

I wish that more musicians would take this approach with their album advertising. I don’t think there has ever been a campaign that I loved more than this. I love a lot of campaigns but this one really stood out for me. No other campaign has ever had me this excited for an album. I know that Drake will pull off the music when we finally get to hear the finished product tomorrow.

I don’t know about you, but I’ll be staying tuned to Views.

Is there anything Drake can’t perfect?

Give the Gift of Coke

Today I read a story on the new Coco-Cola campaign for the 2015 holiday season. Coke is known for innovating their bottles in different, interesting ways such as printing names onto their labels. But this year, they have really outdone themselves. They’ve changed the label completely and made it so that you can transform it into something different.

It’s called a “Magic Bow Bottle”. What looks like an ordinary label can be ripped and pulled to become a Christmas bow. This really makes Coca-Cola stand out from every other soft drink in the market. Coke has always been very good at standing out. Arguably one of the best. This idea is something that has never been done before on any other soft drink.

It’s nice because it gives you the option to have a regular Coke bottle, or to make it festive and spontaneous. I wouldn’t be surprised if many other soft drink companies start following suit and create their own transformative packaging like this. We will probably see a lot more of this in the future.

Give the Gift of Coke

$5 for Cards Against Humanity

Last Friday was Black Friday 2015. This is the day of sales and discounts, some so big that people actually endanger their lives to get the deals they want. But online, it’s another story.

The deals last for days online, with plenty of time to buy what you’re looking for. This year, Cards Against Humanity took their online Black Friday deals to the next level. It really wasn’t even a deal. They gave their customers the option to buy nothing for $5. They shut down their whole online store and just kept a simple form that allowed people to give them $5.

You’re probably wondering, who would ever do this? Well the results are in and the answer is 11,248. And that’s not all. An additional 1,199 people gave even more than $5. That’s still not all. One person even gave $100. That’s $100 for nothing in return, nor for anything charitable.

This is a wild concept, and one that has been done before (Nothing, for the person who has everything) but never like this. The online store was taken down for this, which means they didn’t sell any of their products for the whole day via their website. In total they made $71,145. Each staff member spent their share of that money in whatever way they wanted, by buying the things they wanted and also donating some to charities.

Overall, this Black Friday sale was definitely a success. The fact that they effortlessly pulled off this “deal” is amazing. It definitely fit with their company, and it was shocking enough to get a lot of press. It is not an easy task to make $71,145 and give the buyer nothing in return. It would be interesting to see other companies use this tactic, and see if they can be just as successful with it.

$5 for Cards Against Humanity

Scrabble

This ad at a first glance may seem creepy, but it is actually really clever. It uses word play in a different way than we’re used to seeing it.

It is especially clever because Scrabble is a game for words, not visuals. It almost seems like if the tagline and the logo were changed that this could also be an ad for Pictionary.

The way that the picture was used to visually communicate the message instead of using a word that you would typically expect is very clever. Once you really look at the picture you realize that it is trying to communicate the message of “Caterpillar”.

The tagline could have been improved because it is talking about the impact that words can have, but they are showing the word with a visual. It seems like they were trying to communicate that adding onto a word can change it, therefore creating something totally different. This ad however does not really show that.

Overall the ad is very well done and catches the eye. It is entertaining for the audience, as well as people who are not the audience.

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Scrabble