While looking around on the internet, I found an interesting campaign that was executed in amazing ways. Science World in Vancouver created a campaign using bizarre facts and the tagline: “We can explain.” The tagline works very well with the campaign because it tells the audience exactly where they can find out more, which was likely one of the first thoughts running through their heads. What they have done with these ads is extremely clever and really catches the eye of their audience. Using odd visuals, a fun fact and a tagline makes this an extremely memorable campaign.
Here are a few examples of what this campaign looked like: