Tonight I was looking at ads that had clever copy. I came across a few that I thought were actually very clever. The one that stood out the most was the following ad for the University of Oxford.
I think this is one of the most clever ads out of the ones that I looked at. It fits the target market perfectly. Kids coming out of high school looking for a university to attend next have surely read Shakespeare, and even if they didn’t this is one of the most famous quotes from Shakespeare’s plays. Even people who aren’t students and have not read Shakespeare have at least heard this phrase once in their life. Aside from the target market, this ad takes the words of one of the most famous writers in history and uses it to make the audience laugh. It also makes the audience feel a bit smarter and more welcome to attend the university. I think that this ad was very enjoyable and got the point across effectively in a witty way.